Tibnor
Tibnor is the leading distributor of steel, non-ferrous metals and processing services in the Nordics.
Fast facts
Tibnor distributes steel and other metals to the industry in the Nordics and Baltics, complemented by a wide range of value-adding processing and parts production services. Tibnor plays an important role in securing SSAB’s leadership in the Nordic home market.
Employees, approximately: 1,100
Revenue in 2023: 13,691 million SEK
Head of Tibnor: Fredrik Haglund
25% market share in Nordic steel distribution
50% of sales are SSAB’s products
Market position
Tibnor’s strategy is to win market shares through the broadest product offering in the Nordics and to grow volumes in the parts business through a specialized network of processing units. In 2019, Tibnor acquired the steel distribution business of the Danish company Sanistål A/S, Denmark’s second largest steel distributor, in order to complete its Nordic footprint and establish the company as a clear market leader in all the Nordic countries.
Market drivers
Distributors have an important role in the market and nearly 55% of all steel delivered in the Nordic region, around 4 million tonnes, is supplied through distributors. The manufacturing industry in the Nordic region is characterized by a high degree of exports, hence the status of the global economy is an important factor for demand.
Value-adding services and outsourcing non-core competencies to a professional, specialized processing partner are of increasing importance for industrial customers seeking to increase their overall profitability and competitiveness.
Strengths
With its steel service center and distribution network in the Nordics and Baltics, Tibnor is able to serve its customers with high delivery accuracy and short lead-times. Tibnor’s extensive product range and specialized processing services combined with logistics expertise and modern customer service solutions form a strong customer offering.
Strategy
Tibnor is the Group's distributor of a full range of steel and non-ferrous metals in the Nordics and Baltics. Tibnor buys and sells materials produced both by SSAB and other suppliers, and plays an important role in securing SSAB's leadership in the Nordic home market. The focus is on increased growth, for example in components, by increased online sales and a strong local presence. Tibnor works closely with many strategic suppliers and partners to create better solutions for customers in Nordic industry.
Tibnor contributes to SSAB's strategy by:
- Strengthening the position on the Nordic home market by focusing on small and mid-sized customers
- Close cooperation with SSAB's divisions supports stability over the business cycle
- Marketing SSAB's premium and service offering, including fossil-free steel
- Increasing value creation by developing parts production and other processing
Customers and end-users
Tibnor has approximately 10,000 customers in various industries in the Nordics and Baltics. Customers range from large OEMs to small and mid-size industrial companies who use steel and other metals in their manufacturing processes and/or end products.
Key segments are the following:
- Subcontracting
- Engineering
- Automotive, including heavy commercial vehicles
- Construction
Products and services
SSAB’s product range represents approximately 50% of Tibnor’s sales. Other suppliers’ products including engineering steel and long products (e.g. beams, merchant bars and hollow sections) represent approximately 33%. Stainless steel and non-ferrous metals, mainly aluminum and copper, account for approximately 17% of sales.
Tibnor is a logistics expert with a well-established distribution system that works with different logistics flows. Logistics solutions range from 24-hour stock deliveries to individual material flows. Tibnor also offers a variety of customer contact points and service solutions, for example e-services, EDI (electronic data interchange), Webshop or personal service.
Tibnor processes all product groups supplied to the market. Tibnor’s machinery and equipment in the steel service centers are specialized in different materials, which enables Tibnor to meet very complex customer needs. Tibnor has three processing units in Finland, five in Sweden, three in Norway, as well as units in Denmark and Lithuania.
Competitors
BE Group, Stena Stål, Norsk Stål, Lemvigh Muller and Kontino, as well as a number of national local companies and niche actors.