SSAB Americas
Market-leading North American producer of quality steel plate and coil
Fast facts
SSAB Americas is the largest heavy plate producer in North America and has a strong position based on cost efficiency and quality.
Employees, approximately: 700
Revenue in 2023: 29,775 million SEK
Head of SSAB Americas: Charles Schmitt
Steel shipments in 2023: 1.8 million tonnes
No. 1 in quality, based on independent survey (Jacobson Report)
Market position
SSAB is the largest producer and supplier of carbon plate in North America, with a market share of approximately 30% in 2023. SSAB maintains a strong market position in the energy and heavy transport market segments. The US accounts for about 85% of sales, Canada 10% and Latin America 5%.
Market drivers
There is a significant need to reinvest in infrastructure in North America. This means several end-user segments, such as heavy fabrication and construction equipment, are expected to improve. Also, demand from wind energy is expected to remain positive, and the outlook for investment in line pipe projects going forward is also favorable.
Strengths
- Strong North American production base with industry-best quality and a leading cost position
- Modern steel production facility utilizing electric arc furnace (EAF), which uses 99% recycled scrap metal as raw material
- Close partnerships with end users and fabricators to develop unique customized products and solutions
Strategy
SSAB Americas has responsibility for sales of heavy plate in North America and for scrap-based steel and plate production in Montpelier, USA. SSAB Americas focuses on a high level of service and quality while maintaining the lowest cost position and the most flexible setup in the market.
SSAB Americas works actively to reach a good balance between sales via distributors (currently just over 50% of sales) and end-users. The focus is also on increasing the growth of premium products for the energy and offshore segments as well as for heavy transport, which includes railroad wagons and shipbuilding.
SSAB Americas contributes to SSAB's strategy by:
- Maintaining a leading position on SSAB's North American home market
- Increasing the share of premium products
- Developing a fossil-free product offering
Customers and end-users
SSAB Americas manufactures a wide range of quality steel plate products including advanced high-strength steels that are used in various industries. SSAB Americas sells products both directly to end customers and to steel service centers.
SSAB Americas’ main customer segments:
- Energy
- Heavy transport
- Construction
- Infrastructure
- Heavy equipment
Products
SSAB Americas produces heavy plate and coils. SSAB Americas’ steel is 100% recyclable and is made from 99% recycled materials. The durability and high strength of plate and coil produced by SSAB Americas means it lasts a long time, adding years to the lifecycle of products made using SSAB Americas’ steel and reducing customers’ carbon footprint. This long-lasting steel is used for applications such as transportation, where end users can enjoy reduced fuel consumption, and in the energy sector, contributing to the transition to, more renewable energy resources like wind power.
In 2023, SSAB’s Iowa facility became the first in the world to produce SSAB ZeroTM, made from recycled steel. It has near zero CO2 emissions during steel production, without mass balancing allocation of CO2 emission reductions or carbon emission offsetting.
Competitors
Nucor, Cleveland-Cliffs, EVRAZ, Algoma Steel and imported products.